Webinar Recap - Selling Safety to Older Adults: Try This Instead

 This webinar focused on promoting older adult falls prevention, highlighting the importance of tailored messaging and trusted resources. Peg Paul introduced new free resources from Vision 20/20 developed with Marketing for Change, emphasizing the need for effective communication and understanding the target audience's motivations and barriers. Key findings included the importance of tone, trusted sources like the fire service, insurance companies and AARP, and the need to avoid patronizing language. Dr. Nathan Estrada stressed the significance of addressing ageism and sexism in research, using positive intent, and offering actionable options. He also highlighted the importance of scheduling efficacy and de-risking failure to enhance engagement and success.

 

Thanks to those who attended and for you and those who were unable to join us, here is a link to the recording: https://www.crracademy.org/course/try-this

 

A link to updated Older Adult Falls Prevention content on Vision 20/20’s CRR Materials Generator: https://code.dev4.us/matgen-1.0.0/index.html?c=v2020#/step1

 

And a downloadable tip sheet of simple balance exercises older people can do from the comfort of their homes: https://www.crracademy.org/path-player?courseid=education-and-outreach&unit=66ccd008e8ae8e4954078211Unit

 

Note this flyer will be uploaded to the MatGen to allow fire departments to customize it with their logo and contact information and with a local photo image if desired.

 

Visit the CRR Academy for other FREE courses: https:www.crracademy.org

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