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Showing posts from August, 2024

Webinar Recap - Selling Safety to Older Adults: Try This Instead

  This webinar focused on promoting older adult falls prevention, highlighting the importance of tailored messaging and trusted resources. Peg Paul introduced new free resources from Vision 20/20 developed with Marketing for Change, emphasizing the need for effective communication and understanding the target audience's motivations and barriers. Key findings included the importance of tone, trusted sources like the fire service, insurance companies and AARP, and the need to avoid patronizing language. Dr. Nathan Estrada stressed the significance of addressing ageism and sexism in research, using positive intent, and offering actionable options. He also highlighted the importance of scheduling efficacy and de-risking failure to enhance engagement and success.   Thanks to those who attended and for you and those who were unable to join us, here is  a link to the recording:  https://www. crracademy.org/course/try-this   A link to updated Older Adult Falls Prevention content on Vision

Smoke Alarms — Make Them Work For You!

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  Fire Prevention Week 2024 — Smoke Alarms: Make Them Work For You!   Tuesday, Aug 6, 2:00 p.m. ET Presenters:  Kelly Ransdell,  Director of Public Education at the National Fire Protection Association;  Shelby Hall  Fire Analysis Research Manager at the National Fire Protection Association   This year’s Fire Prevention Week (FPW™) campaign, “Smoke alarms: Make them work for you!™” strives to educate everyone about the importance of having working smoke alarms in the home. In this webinar you will learn the WHY behind the campaign’s key calls to action: INSTALL, TEST, and REPLACE. Subject matter experts will share new smoke alarm technology updates, best practices, and how to plan and implement a successful FPW campaign using National Fire Protection Association (NFPA) resources.   Register Today →   Featured Webinars On-Demand   How to Enhance Workplace Electrical Safety at Your Company Join a panel of experts as they discuss electrical injuries and deaths in the workplace and why inv