Messaging IMPAC-Tool Checklist and Guide!
A new, free, tool to help you make your existing or new fire, burn safety or CRR messages more effective is going to be released soon - the IMPAC-Tool (Improving Messaging to Promote Action and Change Tool) from the Alisa Ann Ruch Burn Foundation. The IMPAC-Tool is an online checklist that you can run your fire/burn/CRR message through to see if it hits a number of benchmarks that can help make it effective in reaching your intended audience. Along with the Checklist there will be an accompanying guide with more detailed information on making your messaging stand out. IMPAC-Tool does not create messages - it helps you evaluate a message. So, if you are creating a fire/burn/CRR message from scratch, here's a great tool to help you refine it. Or you can check and see if an existing message can be made even more effective. The IMPAC-Tool was developed by a multi-disciplinary team of national subject matter experts from fire and burn safety, behavioral science, education and